On Location

With the launch of new technologies it is important to communicate to your audience how it can be used in action so as to create the brand market. The Skype phone which enabled people to live video chat using the internet through their mobile phone would be highly appealing to the younger tech savvy generation and as such we needed to ensure that our “on location” locales would reflect this.

Our Art Director sought out locations which were important to the day to day life of our target market from inner city urban grunge, to the beach side and sand pipe through to the up-market fashionable city nightclub. Talent sourcing, makeup artists and costumes that reflected these scenes were collated and then directed on site. Imagery was later printed on canvas for the launch and then used on a variety of mediums to communicate the product internally with staff.

Noir get ready to GLOW

Project: Create a webcast invite for staff to attend the annual staff ball with a theme based around “GLOW”, that would be hosted on the company’s intranet.

Solution: Build an air of suspense to the event that would draw the guests in to find out a lot more of what was to come. By building a introduction that was black and white, representing the shadows of urban culture and then unleashing the iridescent colours of the nightlife G1 created a very energetic invitation that gave all the details but left the invitees wondering what was to come…

We were told a record number of staff attended this event!

Corporate videos with edge

Chroma Key technologies by way of blue or green screens, we are able to transforms the common corporate video into a multitude of “location” shots, bringing a much needed freshness. This recent example was a series of “commercial breaks” designed to keep presentations short, to the point, memorable as well as credible to the audience.

Working closely with the client we directed the script to create a series of five videos which up-dated the audience on the key developments that were happening within the service lines of a major accounting firm during an annual conference.

Awards nights

Each and every awards nights through the diverse multitude of industries that exists are not without their requirements. Award night presentations need not be death by looping PowerPoint of logos. Instead your media should reflect the credibility of the awards for your respective industry.

Utlising Watchout as a media platform G1 transform the content of the annual insurance awards each year to give it a refined look. Working with the client from the beginning has been critical so as to match the brand identity of event multimedia with the print collateral that goes out to potential nominees

Filming does not need to be limited to the boardroom or studio

G1’s production crew recently followed an incentive to the Whitsunday’s filming all the activities and events. Combining the skills of both video and still photography our team captured all the highlight moments both on land, water and in the air from various helicopters.

Utilising our mobile editing suites G1 were able to edit this live on the island so that delegates could view during the gala dinner.  Post event the still photography was up-loaded to a dedicated website for delegates to view and a hype DVD covering all the events was created, mass duplicated and the mailed out to all delegates as a memento.

Together

G1 was challenged with the task for creating multimedia for the 3rd annual congress on Cerebral Palsy. Our response was to conduct multiple film and photo shoots which captured the lives of people living with CP, how their families supported and interacted with them across multiple generations, as well as filming the inspiring Sydney Harbour Bridge climb undertaken by Gavin.

G1 followed this journey of strength and determination and then edited, with approval from Delta Goodrem, to “Together we are One”, a theme we wanted each of the researchers at the conference to take away from them as they seek out curative and preventative measures to CP. To make a donation to this wonderful cause you can call 1300 136 140 or visit: http://www.thespasticcentre.org.au/how_to_help/donating.htm

Spirit of the Pacific

A conference opener does not just have to be talking heads. G1’s brief was to combine the spirit of the pacific islands cultures including Australia, New Zealand, Papa New Guinea, The Solomon’s and Fiji into an up-lifting conference opener. Our solution was to draw on the core values of the company whilst embracing the indigenous cultures of all the nations, and celebrating the pride over all divisions of this manufacturing giant.

An original music score was created drawing from all of the indigenous cultures whilst still have an up-lifting contemporary vibe. Still imagery from all elements of the business were combined with text coming across the screen of all the divisions. The total actual surface area of this project was 22metres wide x 3.5 metres high, watchout was again used to deliver this project.

A Working Distillery

Project: Recreated the Jim Beam Distillery in Kentucky so that guests can enjoy the brand Solution: to recreate the processes of making bourbon from the corn fields, through the distillery all the way to Australia.

This project was 14,000 pixels wide x 1050 pixels and projected 7 metres in height.